‘Staying creatively abundant relies on my not burning out. And that means taking moments to be fully present in my life.’
If anyone appreciates the luxury of time, it is Sylvester Chauke, who makes being an overachiever look effortless.
The ‘Chief Architect’ at marketing and brand consultancy DNA Brand Architects, Sylvester has won multiple awards, was chosen to represent Africa at the World Economic Forum’s Annual Meeting in Switzerland, and has been invited to sit on numerous industry boards.
Last year, he participated in the first Rupert & Rothschild’s Making Moments event, entitled Marking Milestones, which was hosted at Circa Gallery in Rosebank. Sylvester joined fellow creative titans Legend Manqele and Theo Baloyi in a panel discussion of how some of South Africa’s most distinctive brands were built. Most recently, Sylvester published his first book, Stand Against Bland, which details his most innovative marketing strategies to creatively bring brands to life.
Let’s not forget: the man is only 42 years old. However, he has had to learn to slow down to keep up with his own fast pace. ‘I used to love being busy and rushing from one meeting or project to the next,’ Sylvester admits. ‘But I realised that staying creatively abundant and leading my team relies on my not burning out. And that means taking moments to quietly reflect and be fully present in my life.’
1. LISTENING TO MUSIC
‘On Fridays after work, I get home and listen to an inspiring album that gets me into an amazing mood for the weekend ahead.’
Currently listening to: Zenzile: The Reimagination of Miriam Makeba by Somi
I love reading books that make me question what people are currently talking about. I have no favourite genre; I simply read what I find interesting.’
Currently reading: Our Poisoned Land by Jacques Pauw
3. WATCHING APPLE TV
‘I obsessively consume great content to stay creatively relevant. I’m constantly inspired by creatives who originate stories out of nothing.’
Currently watching: Silo, a dystopian drama based on the post-apocalyptic science fiction books by American writer Hugh Howey
4. APPRECIATING ART
‘My husband, Tumi, and I are avid collectors of art. We rotate and curate all our different artworks so that everything can have a moment to shine in our home.’
Currently collecting: Bambo Sibiya (pictured above), Nandipha Mntambo, Banele Khoza, Nelson Makamo, Mary Sibande, Angus Taylor and Guy du Toit
5. SAVOURING A FINE WINE
‘I like a good red wine on a cold winter’s evening, when Tumi and I are relaxing beside the fire with our fur girls.’
Currently drinking: Rupert & Rothschild Baron Edmond 2019 (pictured above)
For more creative lifestyle inspiration, follow @sylvesterchauke on Instagram.
Written by: Justine Stafford
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